Emily Countryman
Building a healthier future through coached weight loss, innovation, and relentless compassion.
The Story Behind ShiftSetGo
Emily Countryman is the founder and CEO of ShiftSetGo, a coached weight loss company headquartered in Washington State. She launched her first weight loss clinic in 2011 after a personal experience that changed everything: she discovered nutritional ketosis and lost 20 pounds. That transformation sparked a mission to help others do the same, with real coaching, real science, and real accountability.
What started as a single clinic has grown into a multi-location business with clinics across Washington, a nationwide virtual coaching program, and a wholesale division that powers independent weight loss clinics across the country. Under Emily's leadership, ShiftSetGo has been recognized on the Inc. 5000 list of fastest-growing private companies and Emily was named to the Puget Sound Business Journal's 40 Under 40.
Emily is a certified holistic health coach from the Institute for Integrative Nutrition (IIN) and has worked in the healthcare industry since 2003. Her background spans clinical operations, business development, and health coaching, giving her a unique perspective on what it takes to build a wellness company that actually helps people.
She believes that weight loss is personal, and that the one-size-fits-all approach most programs take is exactly why they fail. ShiftSetGo was built around the idea that every person deserves a coach in their corner, someone who knows their story, understands their struggles, and helps them build habits that last.
Beyond the business, Emily is a passionate advocate for women in entrepreneurship and speaks regularly about building purpose-driven companies in the health and wellness space. She lives in Washington State with her family and still considers every client transformation the best part of the job.
“Weight loss isn't about willpower, it's about having the right system, the right support, and someone who genuinely cares about your success.”
Emily Countryman
As Featured In
Podcast Appearances
Emily has been a guest on 14 podcasts, sharing insights on building a purpose-driven weight loss company and the science of coached health transformation.
Questions to Ask Emily
Planning an interview, podcast, or feature? Here are some suggested topics Emily is passionate about and well-equipped to discuss.
- Building a weight loss company from a single clinic to a multi-location brand
- The science behind coached nutritional ketosis vs. DIY keto
- How ShiftSetGo earned a spot on the Inc. 5000 list
- Why one-on-one coaching is the missing piece in weight loss
- Navigating the GLP-1 and peptide landscape as a weight loss provider
- Scaling a service-based health business without franchising
- Empowering women entrepreneurs in the health and wellness space
- The future of weight loss: integrating technology, coaching, and medical support
Work with Emily
Emily is available for podcast interviews, speaking engagements, panel discussions, and media features. She speaks on topics including entrepreneurship, women in business, health innovation, and building purpose-driven companies.
For booking inquiries, press requests, or partnership conversations, reach out to the ShiftSetGo team.